This concept is beautifully summarized in one sentence – “Sell the Hole, Not the Drill” Martin Schneck in his article at – Benefits vs. I bought this camera because it lets me feel like a hipster photographer with an arsenal of fancy selfies and food pictures. I did not buy a camera because it had xx megapixels and xx shutter speed. This is such a stupid problem, I’ll be the first to admit that, but it’s still a problem. I bought a camera because I wanted higher quality selfies and food Instagrams. “People buy things because they solve a problem. Here are the elements that this seller uses to skyrocket his sales, followed by instructions on how you can easily add these to your listings – #1: Focus on benefits, not features! I discuss all of these throughout the posts on this blog, but what’s exceptional about this listing is it’s eBay description template. There are many factors that influence the “conversion rate” (how many visitors convert to customers) of your eBay listing – Price, title, category, seasonality, demand, feedback, competition, detailed seller rating etc…
